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What I am reading: Social Media Marketing – Theories & Applications
This weekend I started reading Stephan Dahl’s latest book: ‘Social Media Marketing – Theories & Applications’ (affiliate link here). In the Introductory chapter, having discussed several well-known...
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Book review: Social Media Marketing
This is my review of the book ‘Social Media Marketing – Theories and Applications‘, written by Stephan Dahl (affiliate link). This is one of those rare occasions where the title undersells the content...
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Consumer segments vs. tribes, and what it means for marketing strategy
In recent (or not so recent years) we have seen the rise of individualism, and the loss of traditional forms of social coherence such as family values, or geographical location. In its place, we have...
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